« If you adore me, Dior me » encore faut-il avoir les moyens suffisants pour le faire, ou peut-être la culture numérique adéquate ? Les enseignes de luxe, réputées pour leur éternel perfectionnisme, ont succombé à l’ère du digital. Ce n’est donc pas pour rien que plusieurs écrivains, à l’instar d’Eric Briones dans…
Decathlon, the most appreciated brand in France, is highly determined to keep its pole position by investing in the future. Therefore, it has established the system of “phygitalization”. This system is a new e-commerce based on marketing strategy which combines the physical and digital experience of the consumer. Thus, should…
By the end of September, in an episode of Lex Fridman’s podcast, Zuckerberg pointed out that he might be taking into consideration creating avatars of deceased loved ones, using AI and Virtual Reality (VR) technologies. What other similar practices are there on the market and how far the law has…
Le paysage bancaire est largement diversifié et pris d’assaut par une multitude d’acteurs. Les premières, les banques traditionnelles, affichent une certaine ancienneté et de l’expérience. Quant aux autres, notamment les banques digitales, elles sont dans une opération de séduction de la clientèle des banques classiques. En conséquence, dans l’objectif d’atteindre…
The effects of video games on youth The effects of video games on youth have been a topic of significant interest since their development, particularly regarding violent video games and their potential impact on behaviour. The question of whether violent video games lead to aggressive behaviour in young people remains…
As a result of the impact of the digital revolution, a new actor has emerged. Neobanks, also known as digital banks, are relatively new players in the banking industry that are shaking up the traditional banking landscape. These fintech startups have been gaining popularity in recent years due to their…