Le digital passeport pour le luxe

« If you adore me, Dior me » encore faut-il avoir les moyens suffisants pour le faire, ou peut-être la culture numérique adéquate ? Les enseignes de luxe, réputées pour leur éternel perfectionnisme, ont succombé à l’ère du digital. Ce n’est donc pas pour rien que plusieurs écrivains, à l’instar d’Eric Briones dans…

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A glance at the process of « phygitalization », a digital experience set up by Decathlon 

Decathlon, the most appreciated brand in France, is highly determined to keep its pole position by investing in the future. Therefore, it has established the system of “phygitalization”. This system is a new e-commerce based on marketing strategy which combines the physical and digital experience of the consumer.  Thus, should…

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How Neobanks Are Shaking Up the Traditional Banking Industry

As a result of the impact of the digital revolution, a new actor has emerged. Neobanks, also known as digital banks, are relatively new players in the banking industry that are shaking up the traditional banking landscape. These fintech startups have been gaining popularity in recent years due to their…

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